This is one of the most regressive advertisements I've seen in print media. For those who are not fluent with Hindi and/or the background of this festival- this is an ad from the World Gold Council on the occasion of Karva Chauth - a downright demeaning tradition where women fast the entire day and then worship their husbands at the end of the day praying for their long life. In this ad - woman is worshipping her husband. She's already decked up in as much gold as possible and the caption asks the guy that how will he thank his wife for this worship?
The suggestion of course is that he ought to do it with gold!
YIKES!