While I was trying to google some details about Times of India one story caught my mind. It was published last year in May and it basically contends that the Times of India editorials are up for sale. Nicely written article.
http://www.atimes.com/atimes/South_Asia/FE18Df05.html
It will also be instructive to recap what happened in the internet search market. Major players like Yahoo and MSN tried to mix search results with sponsor links and people did not like it too much. And when an honest search engine like Google came along with clearly demarcated search and sponsor links people jumped on it leaving Yahoo and MSN search in dust.
Let us now see if something similar happens to the Times of India or not.